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Coinbase announced a partnership with the Canadian Football League, the Golden State Warriors of the National Basketball League (NBA) and Nike's Melbourne Marathon Festival in an October announcement. According to Mike Kitts, the Warriors' chief commercial officer, the partnership with Coinbase aims to "build a fan base using blockchain technology". The cryptocurrency exchange has already struck deals with the Women's Basketball Association (WNBA), NBA, NBA G League and NBA 2K League.
Coinbase has announced that it is the new official cryptocurrency partner of the Canadian Football League (CFL) and the 111th Grey Cup. To attract more Canadian users, Coinbase is giving away $25 in Bitcoin to every CFL fan who makes their first trade on the Coinbase mobile app or Coinbase.com.
